STEDANOR Horn and Wool markSTEDANOREarned in the ascent
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Tools for
the ascent.

A focused collection of digital tools and essential clothing for people building a better life one deliberate step at a time.

Focused launch collectionDigital products will launch first. Clothing will open after samples and fulfillment are approved.
Cover of the STEDANOR 30-Day Momentum Reset workbook

Field Guide 01 / Digital PDF

The 30-Day
Momentum Reset

Choose one meaningful goal, define a daily minimum you can keep even on a hard day, and build visible proof of progress. This 46-page workbook is fillable on-screen and designed to print cleanly.

  • One-goal reset method
  • 30 guided daily check-ins
  • Four pause, learn, and adjust reviews
  • Fillable PDF and print-friendly pages
$9.99Introductory price
Secure checkout + instant delivery coming soon
Cover of the STEDANOR 30-Day Small Wins Challenge workbook

Field Guide 02 / Digital PDF

The 30-Day
Small Wins Challenge

Build believable momentum through one realistic action each day. This 41-page printable workbook guides you through practical daily challenges, honest reflection, four weekly reviews, and a plan for continuing what works.

  • 30 practical daily actions
  • Short, honest reflections
  • Four weekly progress reviews
  • A next-30-days continuation plan
$4.99Introductory price
Secure checkout + instant delivery coming soon
Cover of the STEDANOR 20-Minute Kettlebell Ascent workout guide

Field Guide 03 / Digital PDF

The 20-Minute
Kettlebell Ascent

A four-week, full-body kettlebell plan built for busy days. Train for exactly 20 minutes, six days per week, with a clear Sunday rest day and three levels that grow with you.

  • Beginner, Intermediate, and Bighorn levels
  • Six full-body workouts each week
  • 16 illustrated exercise demonstrations
  • Four weekly trackers and recovery guidance
$9.99Digital guide
Secure checkout + instant delivery coming soon

03 / Printable PDF

90-Day Ascent Planner

A focused system for one meaningful objective, weekly commitments, and daily deliberate steps.
$17Digital download

04 / Printable card deck

The Daily Ascent Challenge Deck

Thirty printable prompt cards that turn intention into one concrete action each day.
$7Digital download

Collection 01 / Core apparel

Wear what
you’re building.

Seven restrained essentials built around the Horn & Wool icon, bighorn emblem, and the belief that progress is earned in the steps no one sees.

Core collection

STEDANOR Collection 01

STEDANOR Collection 01 with two caps, two T-shirts, a hoodie, and a crewneck
STEDANOR Horn and Wool mark

01 / Headwear

Horn & Wool Field Cap

Near-black / antique gold
$32Sampling now
STEDANOR detailed bighorn emblem

02 / Headwear

Bighorn Field Cap

Bone / near-black
$32Sampling now
STEDANOR Horn and Wool mark

03 / T-shirt

STEDANOR Core Tee

Near-black / antique gold
$34Sampling now
STEDANOR detailed bighorn emblem

04 / T-shirt

Bighorn Core Tee

Bone / near-black
$34Sampling now
STEDANOR Horn and Wool mark

05 / Hoodie

Earned in the Ascent Hoodie

Near-black / antique gold
$62Sampling now
STEDANOR

06 / Crewneck

STEDANOR Essential Crew

Bone / near-black
$56Sampling now
STEDANOR Horn and Wool mark

07 / Beanie

Horn & Wool Beanie

Near-black / antique gold
$28Sampling now

Launch plan

Digital first.
Clothing when it is ready.

  • The 30-Day Momentum Reset workbook
  • The 30-Day Small Wins Challenge
  • The 20-Minute Kettlebell Ascent
  • Four Android apps with lifetime pricing
  • 01Connect Shopify and automatic PDF delivery
  • 02Add Google Play links as apps publish
  • 03Sample clothing before opening physical orders